1. Ideas: where do they come from?
I recently appeared as a guest “expert” to talk on The Fix Accelerator. One question was, What is your creative process and how do you approach creativity?
Panic.
I waxed lyrical about passion and ideas. It’s easy to wax lyrical in to a mic, to a camera, during an interview. I wrote a piece about Passion and Ideas.
But words must turn into actions and that’s more challenging to articulate.
So, I thought it might be useful for would-be graduates, fellow creatives or nosey peers to examine where ideas come from, where I go to seek out ideas and how I [try to] turn my ideas in to a passion I can sell. To make money. To exist and live happily ever after, until the next brief.
Be under no illusion. Whether you run your own studio, you’re a junior starting out or a graduate studying: you are in the sales game. Only, you’re not selling cars, double-glazing or anything tangible. You’re selling your ideas. Neurons your brain created and your body formulated in to words, pictures and stuff to present to clients/peers/lecturers. Practise your selling technique. Rehearse. No the idea and the insights inside out. You don’t need slides with bullet points. You need to own it. Live it. Breathe it. Delivered with passion: that will be part two: Passion.
