Automotive, does it have the motivation to change?

Steve Price
12 min readMar 29, 2023

Change is happening, fast like an electric super car. Are traditional OEM/car retail franchises in denial? What is the future?

In the late 90s/00s there was a commercial property trend; UK banks closed high street branches and were replaced with wine bars and crap pubs like Whetherspoons. As our high streets grow ever more empty, what’s the next commercial retail trend?

In Norway it’s not wine bars taking over the retail spaces once occupied with high street banks. It’s automotive companies. Not just any automotive companies, but the challengers: Polestar, Porsche, Tesla, Nio and more beyond.

I believe you can tell a lot by a country the minute you arrive at the airport — by the types of taxis waiting outside. Arrive in any Scandinavia country and you’d be hard pressed to find a Internal Combustion Engine (ICE) taxi. Electric is HUGE, none more so that in Bergen. I lived there from 2009–2016…

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Steve Price
Steve Price

Written by Steve Price

Design and brand consultant. Insight. Ideas. Creative director. Father. Brother. F1 fan. Dry Martini, stirred, with a twist. Owner of Plan-B Studio.